These days, OTT services are receiving a lot of love from users.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT platforms offer multiple contents via the internet.
Popular platforms include copyright, Watcha, and TVING.
Unlike traditional cable TV, users can choose what they want to watch at any time.
Multiple reasons explain the rapid growth of OTT services.
One reason is that a wide variety of genres are available in one platform.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
Recently, increasing subscription prices have caused 부담 for many more info users.
Because of this, interest in free streaming services is growing.
Advertising-based services provide content at no charge.
This is especially attractive to users who care about budget.
Recently, FAST services have gained attention as an example of ad-based streaming.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is seen as a future growth engine in a slowing TV industry.
The biggest advantage of free streaming is that there is no cost burden.
It also offers various content, expanding user choice.
The disadvantage is that ads are unavoidable.
Also, content quality may be lower than paid OTT services.
Both markets will likely keep developing over time.
Free models could gain stronger popularity.
Cost-free entertainment remains attractive to users.
Finally, balancing high-quality OTT content with free service accessibility is important.
Using both strengths together gives consumers more satisfaction.
I look forward to seeing how the streaming industry develops in the future.